2025 Holiday Campaign

Role: Concept Development and Design

This seasonal design celebrates Starbucks as a welcoming gathering place. Instead of traditional holiday iconography, we used a cheerful color palette and warm coffeehouse textures to evoke the season. From iconic red cups to paper goods, menus, and in-store trims, every detail was designed to create inviting experiences for customers and baristas—festive yet authentically Starbucks.